20|30 Holdings

Every few decades, a new technology makes it possible to do things more cheaply, quickly and efficiently.
We are a new kind of venture studio. We nurture big ideas that are market-driven, developing projects from their inception all the way to their success – or failure. We liberate talent through ultimate creative freedom, yet our approach is scientific. We don’t know the end result, so our teams can only experiment, and we invest across verticals to create a highly diversified portfolio that minimises risk.
We believe the venture capital industry is broken.
It provides poor returns for investors, allocating capital in a biased and inefficient way, while prioritising the interests of partners. Our goal at 20|30 is to create a far more diversified, open and complementary portfolio of projects. While venture capitalists invest in separate companies, we think the holding-company model provides many benefits to both teams and investors.
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20|30 is a holding company - an alternative to a venture fund and the traditional accelerator model,
where external companies are funded and left to grow on their own. Yet the majority of these startups fail, with billions of investment opportunity gone to waste each year. Great teams disband, their IP is typically lost, and any market traction or community is destroyed.
We’re different from Idea Lab, 500 Startups, Consensys, or any existing venture studios.
At 20|30, our products and services are built internally, using the same teams across functions, divisions and geographies. We research and test ideas, developing products which aim to solve decades of market friction. Projects which launch become part of the growing 20|30 portfolio. Those which don’t become part of our institutional knowledge and experience.
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Pillar Project

20|30’s first project was the Pillar Project, which launched a successful ICO in 2017, raising over $20 million to create the decentralised platform of the future. 20|30 is building most of its products and services on top of the Pillar Platform, enabling its projects to reduce time-to-market and benefit from the distribution provided by Pillar.
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20|30 Venture Studio

We adopt a new approach for investing in innovation different from any existing models. Our venture studio seeks out and fuels innovation, acquiring external projects which meet our criteria or through home-grown entrepreneurial talent.
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How we work

1
We identify points of friction in the market.
We aspire to be at the cross section of innovation and commerciality in the blockchain space. Ideas must be validated by their potential commercial success; we assess business models, market traction and future potential revenue streams before building a solution or acquiring teams who are already tackling it.

Our entrepreneurs in-residence interact with their respective markets immediately. Once market signals have been tested, they are expected to bring in consistent revenue, and must achieve sustainable growth within six - nine months.
2
We look for external projects that eliminate these points of friction in their respective markets.
We assess if they are a potential acquisition target and meet our criteria by having; an industry-disrupting product at its MVP stage, a clear path to revenue, “Single-digit” early-stage valuation, a strong tech team of any size and synergy with projects across our portfolio.
3
We research, test and develop solutions in-house
when we cannot source these projects, or they’re not a good fit for our portfolio. We expect that 90 percent of these ideas will not gain enough market traction, so we accept failure and celebrate success together. Keeping things in-house creates synergy, aligns incentives and facilitates the free flow of ideas, resources, people and technologies from one project to another. When we fail, we are able to recycle the IP and build better projects.

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